SFA's Top Sellers of 2023 & many of our senior executives. This is an exclusive trip by invitation only.

It is not mandatory, but highly encouraged!

No, you must commit to the entire trip.

RSVP HERE by February 23rd.

Yes, all of our Top Sellers will have the option to stay at the West Hollywood Edition on April 15 & 16th. If you live in the LA area and choose not to stay at the hotel, please contact your AGMO. If you are based in LA, you should plan to drive to the event. You can drive with another Top Seller from your store if you choose. Parking and mileage will be reimbursed.

Please work with your AGMO to book your travel. Please do not book airfare through any other platforms. We will reserve your hotel room on your behalf.

Plan to arrive by 3PM on Monday, April 15th and depart after 1PM on Wednesday, April 17th. Advisors from Naples, Palm Beach Gardens, Birmingham, Beachwood and Indianapolis are permitted to book Thursday travel if flight options are not available on Wednesday.

If you choose to extend for personal reasons, any additional costs will be covered by you & will require PTO approval. If you extend for business reasons (e.g. shopping trip with a client), your store will cover these expenses at the GM’s discretion.

Dress to impress - there will be tons of photo opportunities! Suggested dress code: MONDAY - Welcome Reception hosted by AMIRI: Downtown cocktail TUESDAY - Mastermind Sessions: Fashion casual - Awards Dinner: A night at the Oscar's - think Black Tie! WEDNESDAY - Fashion Experience hosted by Bottega Veneta: Store Attire

We will be staying at the West Hollywood Edition Hotel - 9040 W SUNSET BLVD, WEST HOLLYWOOD, CA 90069